webmarketingportugal

Não concordo com as opiniões nem com o "maldizer". A única coisa realmente estúpida e que ninguém repara é que o URL está mal escrito neste cartaz e nas várias centenas de cartazes em todo o país. É que www.facebook/novoasx não leva a lado nenhum. www.facebook.com/novoasx sim, mas não é isso que o cartaz diz. E não reparar nisto sim, é estúpido e grave. E se eu fosse cliente não pagava isto.

Chuck Geschke and John Warnock

The genius of the Internet is its almost infinite openness to innovation. New hardware. New software. New applications. New ideas. They all get their chance.

As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.

If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe's business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.

That, certainly, was what we learned as we launched PostScript® and PDF, two early and powerful software solutions that work across platforms. We openly published the specifications for both, thus inviting both use and competition. In the early days, PostScript attracted 72 clone makers, but we held onto our market leadership by out-innovating the pack. More recently, we've done the same thing with Adobe® Flash® technology. We publish the specifications for Flash — meaning anyone can make their own Flash player. Yet, Adobe Flash technology remains the market leader because of the constant creativity and technical innovation of our employees.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.

Chuck Geschke, John Warnock
Cofounders
Chairmen, Adobe Board of Directors

A Carta Aberta dos fundadores da Adobe - Assumidamente dirigida à Apple.

Adobe e Apple colidem em campanha publicitária.

Inovação em Google Maps.

Poor creature... looks nice though!!

BRAND EXPOSURE DURATION

Watch a live Demo

World Web Network has taken a lead role in branding campaign effectiveness through the use of brand exposure duration technology. This breakthrough technology has changed the way marketers value each impression while providing an effective way to measure campaign effectiveness beyond the click.

By measuring brand exposure duration, marketers now have the ability to precisely measure the visibility time each user spends with each impression and how many impressions are actually viewed – thus increasing the overall effectiveness of their branding campaigns. It combines the traditional buying models of both television and print to allow marketers to see not only just the visibility time of each ad but also to realize which publishers have the most effective CPMs and site formats for their campaigns.

Optimize your campaigns based on visibility time and rate

Provide a way to measure the ROI of your branding campaigns

Evaluate website ergonomics in order to improve the effectiveness of your spend

Allows you to be confident in your digital investment and its effectiveness relative to other mediums

Trata-se apenas de um teste, uma demo. Mas é interessante experimentar e perceber que é possível medir o tempo de exposição dos banners que utilizamos no display advertising.
Muito se especula acerca do real potencial de branding da publicidade online e se se deve (ou não) levar em conta e procurar quantificar os efeitos da exposição dos cerca de 99,8% dos banners que são veiculados e que não são clickados (apenas obtém impressões).
Afinal de contas, é legítimo que se procure justificar a quem investe em publicidade online (especialmente display advertising) os efeitos dos 99,8% das impressões que foram pagas e não obtiveram clicks.

Experimentem clickando em "Watch a live Demo"... é interessante, nem que seja meramente do ponto de vista académico/teórico.

As diversas promoções da marca Portuguesa Navigator, líder mundial em papel de escritório, têm vindo a gerar um conjunto muito interessante de User Generated Content. Aqui está um exemplo muito bom :)
Mais videos gerados por consumidores no canal YouTube Navigator Paper em http://www.youtube.com/navigatorpaper